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Definition of Reputation Management

Online Reputation Management (ORM) is the process of maintaining a positive reputation of your online presence by minimizing negative comments or information about your company. This is done primarily through the process of Search Engine Optimization and this process helps in Search Engine Marketing and Social Media Marketing.

Your industry heavily depends on your reputation. If your reputation is being slandered, it will reflect in irreplaceable damages to your business. In addition, if that occurs online, you can simply imagine how fast the bad P.R. will spread and how much damage that can cause you. Envision if the first page of your company’s website is filled with negative feedback by dissatisfied consumers? Do you imagine that your page’s visitor will wait to browse your website more after reading the negative comments? This is why online reputation management is essential to your business.

To be humble is the main concern while managing your online reputation. Even the way you manage your online reputation reflects on your reputation. If you are a firm in a competitive industry, you have to be ready in tacking negative criticism and slandering by your competitors including the dissatisfied clients. You need to be ready and prepared. The ideal method in handling this kind of situation is to humbly accept your errors, if any and divert consideration to your positive points. Your public acceptance of mistakes will not lessen your credibility. Rather it makes your presence authentic and reliable. Considering that the market is covered with competitions and a client is most frequently spoilt for choice, he will look for services that are honest and reliable. If your company did something to deserve the negative criticism, be responsible enough to own up to it. This aids to bring out your humane side, which truly creates your customer base classify with you. Probabilities are that he will be going to your company even if he is given with a spotless selection, since the choice most possibly looks unreal to him. Thus, a part of Online Reputation Management is to be skilled enough to take advantage of even the negative reviews and making them work in your favor.
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Irritated counter attacks and reactions seldom work. It will only further damage your reputation by strengthening the negative reviews about your organization. When it comes to dealing with this kind of experience, you need a great and skilled PR team who is solely responsible for your online existence and repute. Your PR team not only helps you rectify negative publicity, but also helps create positive publicity to take attention away from the former.Tips – Getting Started & Next Steps